Our Ethics

We operate by the highest fiduciary standards.
We are legally obligated to act in your best interest and
take this responsibility seriously. 

At PFS we seek to be positive ethical role models by pursuing excellence in performing our duties, by being well informed and prepared, and by constantly endeavoring to increase our proficiency in all areas of responsibility. We strive to help our clients reach their personal and financial goals while practicing the following principles of ethical behavior:

Integrity: We will always commit ourselves to protect and promote the interests of our clients, and will always conduct ourselves in a way that reflects well on our profession.

Honesty: We will be totally honest when explaining our education and business backgrounds, professional designations, and years of industry experience.

Trustworthiness: We will be completely truthful by not exaggerating the realistic returns or future value one can expect from any product, transaction, service, or investment that we may recommend.

Loyalty: We will always disclose the important features of a product, transaction, service, or investment and disclose potential risks that may negatively affect future performance or value.

Leadership: We will always consider both our client’s current and future needs to determine the proper suitability of any recommendations that we may make.

Respect for Others: We will respect the confidentiality of any information entrusted to us or obtained in the course of our business or professional activities.

Law Abiding: We will only use sales presentations and advertising materials, including product illustrations that are completely accurate and compliant with state and federal regulations.

Accountability: We will always provide our clients with copies of all required documents that relate to the product, transaction, service, or investment that we have recommended to them.

Establishing relationships based on honesty, trust, and integrity is of paramount importance, especially when dealing with financial matters. We are caring, compassionate, benevolent, and kind; we do not exercise power arbitrarily.

Schedule Your Appointment with

Michael Sondheim

Disclosure: Investment Advisory Services offered through South Cove Financial, LLC. South Cove Financial, LLC a Registered Investment Advisor. Pacific Financial Solutions and South Cove Financial, LLC are not affiliated. Investing involves risk including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values. Opinions expressed are subject to change without notice and are not intended as investment advice or to predict future performance. Past performance does not guarantee future results. Consult your financial professional before making any investment decision. This information is designed to provide general information on the subjects covered, it is not, however, intended to provide specific legal or tax advice and cannot be used to avoid tax penalties or to promote, market, or recommend any tax plan or arrangement. Please note that Pacific Group Advisors and its affiliates do not give legal or tax advice. You are encouraged to consult your tax advisor or attorney. Annuity guarantees rely on the financial strength and claims-paying ability of the issuing insurer. Any references to protection benefits or lifetime income generally refer to fixed insurance products. They do not refer, in any way to securities or investment advisory products or services. Fixed Insurance and Annuity product guarantees are subject to the claims‐paying ability of the issuing company and are not offered by South Cove Financial, LLC.